What we do
We start and operate focused businesses where software can do meaningful work for a specific audience: local businesses that need a website they can manage through conversation, brands that need high-converting web and marketing work, and teams that need to govern how they measure customer behavior.
Portfolio
- KrabiClaw — Local business websites created in the KrabiClaw CMS and edited through conversation with Claude or ChatGPT. Bookings, reservations, menus and posts for restaurants, experiences and professional practices.
- PCL-Labs — Web development, conversion optimization, design and paid media for brands in legal, healthcare and e-commerce, with more than fifteen years of delivery.
- Aurelox Measurement — A measurement governance platform that turns tracking requests into governed definitions, implementation packages and verification contracts.
Leadership
Aurelox LLC is founder-led by Paul Chris Luke, who has more than fifteen years of experience in web development, conversion optimization and digital marketing.
Policies
Our privacy policy and terms of use describe how Aurelox LLC handles information and the terms for using this website. Each portfolio product also publishes its own policies.